Climate action measures
Root Zero’s missionAt ROOT ZERO we are on a mission to have a positive impact on our planet. That’s why we have taken action to fight climate change, becoming carbon neutral and growing in a sustainable way that’s kind to our planet. The food system alone is responsible for nearly 30% of greenhouse gas emissions. We want to give consumers the ability to choose a better option by growing Planet Friendly Potatoes. By assessing our product and corporate carbon footprint based on internationally recognised standards, we were able to identify emission hotspots across the life cycle of our potatoes, and develop a tailored reduction strategy to help realise our net zero strategy. Learn more about our mission to have a positive impact below!
Carbon reduction strategy (Science-based Targets)At Root Zero we have set a target to reduce the carbon intensity of our potatoes by 51% by 2030, covering emissions from across the entire supply chain. Going further we are committing to the SBTi to a company-wide 1.5 degrees C target to reduce operational emissions by 46% by 2030.
Key areas of focusOur philosophy at ROOT ZERO is based along “regenerative agriculture” principles - these have been defined as, “the process of restoring degraded soils using practices based on ecological principles.” It requires managing farm land by considering the interactions between the soil, water, plants, animals and humans — interconnected links in one whole system. The benefits of regenerative agriculture include: Increased soil organic matter and biodiversity of the soil biome; healthier and more productive soil that is drought and flood resilient; decreased use of chemical and fertiliser inputs and lower subsequent risk of pollution; cleaner air and water; enhanced wildlife habitats and carbon is captured in the soil & within habitats to combat the climate crisis.
Root Zero ProjectsAs part of our journey towards Net Zero, we have plans to create a ROOT ZERO BIODIVERSITY WOODLAND, a 30+ acre-woodland, (that’s the equivalent to 22 full-sized football pitches!), planted in the heart of our beloved Pembrokeshire. By planting trees, we will also draw down the CO2 that is already affecting our planet. This will have huge benefits for biodiversity, and the trees will also help to stabilise our climate, our fresh water and all the other services that nature provides for free. We will also be working on a large-scale seagrass restoration project to help capture carbon dioxide from the atmosphere.
Our other 4 pillarsRoot Zero is built around 5 pillars; Climate Action Pioneering packaging Responsibly grown Spectacular spuds Root Zero Community.