Root Zero’s missionAt ROOT ZERO we are on a mission to have a positive impact on our planet. That’s why we have taken action to fight climate change, becoming carbon neutral and growing in a sustainable way that’s kind to our planet. The food system alone is responsible for nearly 30% of greenhouse gas emissions. We want to give consumers the ability to choose a better option by growing Planet Friendly Potatoes. By assessing our product and corporate carbon footprint based on internationally recognised standards, we were able to identify emission hotspots across the life cycle of our potatoes, and develop a tailored reduction strategy to help realise our net zero strategy. Learn more about our mission to have a positive impact below!